CLIENT

Self-initiated

PROJECT

REEBOK UK

Art Direction

Logo, Visual Identity

YEAR

2024

REEBOK   VISUAL STYLE INSPIRED BY THE ICONIC ZIGZAG OUTSOLE OF A SUBCULTURE CLASSIC

This shoe is destined to become another Reebok subculture classic. Its iconic zigzag outsole design emphasizes its dynamic, futuristic aesthetic. The ZIG logo was introduced as a dedicated Reebok sub-brand.


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